For this piece, our client supplied 6 paragraphs of copy about different hotel locations and were after an interactive and engaging interstitial iPad ad, which would appear, through ad-serving, in the Telegraph app after every few swipes.

The final idea came as a result of a few brainstorming sessions where we settled on representing each hotel with a keycard (tying in to the Hilton brand). Users could then individually drag these around the iPad before dropping them onto the access slot. The ad would then fade into the information about that particular hotel, with links out to the Hilton content.